Dial partnered with Tanya Memme, host of the A&E Emmy-nominated hit show Sell This House, to help launch its newest air freshener, Renuzit Triscents. Through broad consumer exposure, POP presence "Mombassador" community outreach, trial and a home makeover sweepstakes, Renuzit became equated to home transformation.

A dedicated microsite not only showcased Tanya's home improvement "how-to" tips using Renuzit TriScents, it also featured the Renuzit TriScents "Transform Your Home with Tanya Memme" Contest, where consumers competed for a $20,000 grand prize by submitting video and essays how they use Renuzit TriScents in their home.