Bic is in the business of marketing the tools of the trade for schools - pencils, pencils, highlighters, markers - you name in. And with our experience reaching Teachers, Students and Parents, they're in business with Kaleidoscope.

We've worked with Bic for over six years on a variety of programs and tactics with one common goal - to drive purchase and preference in the competitive school supply market. Everything from providing journals to students, lavish supply kits for new teachers or newsletters loaded with content for parents. Recently, we've re-energized the program with comprehensive new branding in the form of "My Story."

All tactics, from trade shows to viral campaigns, are integrated under the common theme that Bic gives schools the tools to tell their story and is their trusted partner in education.