To support the launch of Mott's for Tots juice boxes, Kaleidoscope distributed samples to kids in daycares and preschools all over the country. Schools and parents appreciated the chance to try the product, but more importantly the kids loved the taste of new Mott's for Tots!

Sample boxes were primarily given out at pick up and drop off times when parents were present. The sampling came with the implied endorsement of their daycare or preschool, and parents had the chance to see it was "kid-approved." Plus, this timing worked perfectly as for many moms, the next stop after drop off or pick up is the store.

Accompanying the product were flyers for parents which discussed the product attributes, information about diet and a coupon for parents to use off their purchase (a purchase 93% of parents said they'd make)!